MCM401 Assignment 1 Solution Autumn 2018
MCM401 - Assignment 1 Solution
Semester: Fall 2018

In this era of new technology, the word social media is not new for our society and everyone along with traditional media’s are affected by this.  
Suppose you are a Public Relation officer of a political party and you think using new communication technologies will be more helpful to accomplish tasks given by leadership.   In view of Six (6) Point PR Model; your task is to plan a PR Campaign using social media to mobilize the youth for upcoming political event.

6 points PR planning model
in order to plan a successful and result oriented PR plan following model should be adopted.
·       Appreciation of the situation.
·       Definitions of objectives.
·       Definitions of public.
·       Selection of media & techniques.
·       Planning of budget.
·       Assessment of results.
Let us now to study the above enumerated parameters of successful PR plan model individually.

1)   Method of appreciation a situation
In order to prepare an effective strategy to counter a situation it is important that the gravity of situation should first be assessed and appreciating. Following are the Universally tried and accepted methods of the appreciating a situation.
·       Opinion, attitude or images surveys.
·       Sales figures tend & sales report indications,
·       Press clippings monitored broadcasting scripts.
·       State of competition within & from imports.
2)   Definition of objectives
1.    Change the image because company has changes its activities.
2.    Improve the caliber of job applicants
3.    Tell people about little known story of the company & gain credit for achievement.
4.    Make company known & understood in new local & international markets.
5.    Prepare stock market for a new share lunch.
6.    Improve community relations following public criticism based on misunderstanding of company’s intention.
7.    educate installers, users or consumers about the products.
8.    Regain public confidence after a disaster which had portrayed company as inefficient in any way, the cause has been rectified.
9.    Establish a new corporate identity.
10. Support a sponsorship scheme.
11. Propagate company’s researches activities.
3)   Definition of public
Although the public of public relations can be various yet these can basically be divided into two major categories
a)    Internal               b) external
But with operations, problems and expectations increasing manifold, these have expanded a lot. For understanding purpose a generalized list is given below:

Expanded public.
the community.
Protentional employs
Supplier of services & materials
Investors --- the money market.
Consumer & users.
Opinion leaders.

4)   Selection of media & techniques.
Once the objectives have been worked out and the public selected, it will be necessary to select the media and technique to be adopted for the achievements of the desired objectives. It is important as in relation to the objectives, determined publics identified, only the selection of proper public will yield positive results.
Following is the classification of different as in the present days.

Print media electronic media
1.    Press. 1. Radio.
2.    Printed material 2. Television.
3.    Direct mail.
4.    House journals.

Misc. media
1.    Exhibitions.
2.    Air balloons & ships.
3.    Electronic billboards.
5)   Points for planning PR budget
1.    To determine, what will it cost to carry out a PR plan.
2.    What sort of plan can be carried out for a given sum of money?
3.    After agreeing to a cost & budget provides a checklist of tasks, to be done as per a timetable
4.    Budgets set a discipline for both expenditure & over – expenditure
5.    After completing a campaign, results can be measured against the budget.
6)   Assessment of results.
Once all essential like objectives, proper identification of public and selection of media and techniques are in place and the cost involved for such plan has been worked out on the above-explained strategy, it is imperative that an assessment should be made with regard to the public relation plan about the result or achievement of the objectives on following lines even if these may be qualitative and not quantitative.  

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